A PE-backed innovation advisory firm headquartered in France sought to establish a foothold in the US and expand its presence into North America. Management and investors recognised the need for a skilled, sector-specific, global M&A advisor who could guide and accelerate their M&A process in the new geography via a targeted, high impact origination sprint.

The client had relocated a senior team member to a nascent US office, but faced a number of challenges in scaling the operation at a pace that would move the needle for the high-growth EU-based firm, without also distracting management from maintaining the pace of existing domestic expansion:

• Complexity in identifying firms that deployed relevant expertise with value-based propositions in specific sectors of interest
• Barriers to connecting with owners of US-based firms, given significant inbound activities for those firms from the domestic market and perceived (ir)relevance of European-based acquirers and investors
• Need to deploy an industrialised process of data capture and outbound comms given levels of volume and quality needed for success in high-paced, proactive, off-market deal sourcing

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In just 1 month of target identification, assessment and approach, Artemis delivered a longlist of 80 targets fitting the thesis. 20 were shortlisted and contacted, with 11 of those already engaging with Artemis in this short period. Based on the additional 'live' data, 5 of these were introduced to the client, achieving a ‘running start’ for inorganic growth initiatives in the new geography.

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