Artemis Origination is pleased to announce its support for global sales training and performance improvement company Richardson with the origination of a transaction with e4enable. The deal will enhance Richardson’s capability for diagnosing how seller behaviours are affecting business metrics in order to guide sales teams to where to focus to maximize impact. The technology connects seamlessly to any sales enablement platforms and data sets.

Global leader in sales training and performance improvement

Richardson Sales Performance is a global leader in sales training and performance improvement. For over 40 years, Richardson has worked with some of the most inspiring sales organizations across industries and geographies. The company drives accelerated growth by enabling agility in sales teams so they can get ahead of buyers' changing needs and act quickly to win. From ensuring sales managers are executing the right activities to equipping sales teams with the skills and agile approach that focuses on customer collaboration, Richardson guides sales organizations through a digitally-enabled performance journey that excites, engages and reveals results.

e4enable is a Competency Intelligence platform dedicated to driving enablement impact. The Company’s platform assists sales organizations in defining, developing, and measuring 'what good looks like' by showing how enablement activities are impacting revenue goals. They empower sales teams to understand precisely where to focus their time, resources, and efforts for maximum performance return. Through advanced measurement techniques and their intelligent recommendation engine, they identify the sales competencies directly impacting results, ensuring sales methodologies and best practices are not only embedded but also repeatable to enhance top-line performance.

Driving tangible business results for our customers

John Elsey, President and CEO of Richardson, says: “At Richardson, we are focused on driving tangible business results for our customers. Adding e4enable’s capabilities and technology will allow us to deliver actionable insights to our customers on the performance of all of their revenue enablement initiatives. Furthermore, it will allow us to direct them to real-time capability gaps affecting their business metrics and then deliver targeted skill interventions to accelerate field excellence and growth."

Artemis Origination

Regarding Artemis’ role in the transaction, Elsey continues: “Artemis played a critical role early in the transaction cycle by identifying, contextualizing and then engaging e4enable amongst a broad, international brief of potential strategic fits, and then connecting us with their leadership. This allowed us to first conceive of where the two firms might partner to improve client outcomes, a connection that was ultimately consummated in the acquisition."

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