‍Artemis Origination supports SQLI's acquisition of Station10

SQLI has acquired Station10, the London-based data and AI consultancy, following an introduction by Artemis Origination.

As part of its growth strategy, SQLI appointed Artemis Origination to look for acquisition opportunities in the UK data and AI market. Through that process, Station10 was identified as a strong strategic and cultural fit, leading to an introduction between the two businesses. 

The acquisition strengthens SQLI's data and AI capabilities, helping clients deliver more intelligent, personalised and measurable digital experiences. Station10 adds expertise in data strategy, analytics and AI, complementing SQLI's capabilities in customer experience, digital commerce and technology. 

Erwan Le Duff, Chief Executive of SQLI, said: "This isn't about adding another capability - it's about deepening the role data and AI play across everything we deliver. Station10 brings consultancy and analytical strength to help clients better understand their data, their customers and the drivers of performance."

Commenting on Artemis' role, he added: "Artemis facilitated the initial identification and introduction between our businesses. That developed into a strong working relationship and, ultimately, the decision to bring the two businesses together to create greater value for our clients and our people."

‍